We understand the busy nature of the financial service office. That’s why we offer training in a way that is more time efficient and effective. Our blended approach will give you a personalized coaching experience throughout your journey, without taking you away from the dealership.

We’ll help you innovate your approach to selling F&I products, assist you in clearly identifying your customers’ needs, increase product penetration, and ultimately, improve customer satisfaction and retention.

Trainee Testimonials

Janice Williams
"I have taken away a lot of very good techniques and selling tools from the trainer. I have been in "many" training sessions over my years and hers has been hands down no question the BEST!...The day was very enjoyable, a lot of fun... I look forward to our meeting to set things up. You're a fantastic rep and I am sincerely grateful I have you!!!!"
Janice Williams

Finance Manager, Volvo Of Edmonton

Shawn Hagen
"The LGM course was the perfect introduction into the Financial Services role. The course provided endless insight into efficient processes and objection handling...I am currently utilizing their presentation style and have noticed a significant increase in both penetration of products and profitability. I would recommend the course to all Financial Services Managers. Whether you have been in the industry for years or are just starting out it is the perfect opportunity to hone your skills and adopt proven techniques."
Shawn Hagen

Financial Services Manager, VW Waterloo

Nicole Carobelli
"I have just completed the course today and I feel more comfortable offering MBP to my clients. I came in very nervous about the warranty, now feeling very confident in the product. The trainer had a positive, genuine outlook on the course and she takes the time to properly explain the steps to success, she truly wants us all to succeed…thank you for building my confidence up and helping me throughout these 3 days!"
Nicole Carobelli

Finance Manager, Kia of Hamilton

Already on a training path?

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Personalized Coaching

Your LGM Dealer Development Manager will provide a personalized learning and coaching experience throughout your training journey.

Flexible Learning

Complete training through bite-sized e-learning modules that allow you to learn at your own pace and at any time.

Goal Setting

Your LGM Dealer Development Manager will work with you to set goals throughout your path.

Measurable Results

Our training programs integrate performance evaluation measurements to ensure accurate skills assessment and progression to ultimately drive business results.

Continuous Support

Resources and support are available every step of the way, so you can focus on learning.


Our online training will keep you up to date on industry trends and the latest product offerings.


Take a deeper dive into product benefits, selling tips and objection handling techniques with the following courses:

Bring focus to compliance and regulations along with product benefits and selling techniques with the following courses:

Examine the dynamics of the Financial Services Office and apply a consultative approach to selling with this training course.

Here’s what we’ll cover:

  • The Omni-Channel Customer Journey
  • Distinction FSO Consultative Selling Process
  • Customer Needs Assessment
  • Tailored Coverage Options
  • Menu Selling
  • Objection Handling
  • Achieving Customer Commitment
  • The Digital Consumer

Interested in LGM training?

Leave your email here and we’ll get you started on your training journey.


LGM and the Automotive Business School of Canada at Georgian College partnered in 2017 to develop the Financial Services Manager Certificate Program. The program is designed to introduce students to the functions of a dealership’s Financial Services Office, as well as best practices for Financial Services Managers (FSMs).

Sharpen your skills

Browse some of the latest training-related blogs in Industry Insights to stay on top of your game.