F&I Training

INNOVATE YOUR APPROACH

Led by our team of CPSA certified training professionals, LGM Training programs are designed to offer new ideas and expert techniques on how to present finance and insurance products to your customers.

With our exclusive training methodology and interactive teaching techniques, we will help innovate your approach to selling F&I products, assist in clearly identifying your customers’ needs, increase product penetration, and ultimately improve customer satisfaction and retention.

Trainee Testimonials

"I have taken away a lot of very good techniques and selling tools from the trainer. I have been in "many" training sessions over my years and hers has been hands down no question the BEST!...The day was very enjoyable, a lot of fun... I look forward to our meeting to set things up. You're a fantastic rep and I am sincerely grateful I have you!!!!"

Janice Williams

Finance Manager, Volvo Of Edmonton

"The LGM course was the perfect introduction into the Financial Services role. The course provided endless insight into efficient processes and objection handling...I am currently utilizing their presentation style and have noticed a significant increase in both penetration of products and profitability. I would recommend the course to all Financial Services Managers. Whether you have been in the industry for years or are just starting out it is the perfect opportunity to hone your skills and adopt proven techniques."

Shawn Hagen

Financial Services Manager, VW Waterloo

"I have just completed the course today and I feel more comfortable offering MBP to my clients. I came in very nervous about the warranty, now feeling very confident in the product. The trainer had a positive, genuine outlook on the course and she takes the time to properly explain the steps to success, she truly wants us all to succeed…thank you for building my confidence up and helping me throughout these 3 days!"

Nicole Carobelli

Finance Manager, Kia of Hamilton

Take a holistic approach to F&I training

Flexible and Interactive Learning

From e-learning to webinars, workshops to one-on–one in-dealership or in-classroom training, we have options to suit every learning style. Log into the LGM LMS

Expert Knowledge

Our expert team is comprised of accomplished instructional designers, authored learning strategists and CPSA certified training instructors.

Dealership Process Improvement

Our regional trainers, alongside our Dealer Development Managers, can provide in-dealership training and process improvement to develop your F&I team.

Measurable Results

Our training programs integrate performance evaluation measurements to ensure accurate skills assessment and progression to ultimately drive business results.

State-Of-The-Art Facilities

Our training facilities, located in Vancouver, Montreal and Oakville, are custom built to support a hands-on, practical learning experience.

COURSE OVERVIEWS

In-class Training

Financial Services Office

Elite Performance: Transforming The Sales Approach

This interactive 3-day course will help you innovate your approach to selling F&I products, assist you in clearly identifying your customers’ needs, increase dealership productivity and profitability, and improve customer satisfaction.

Elite Performance: Follow-up

Building on techniques learned in the Elite Performance: Transforming the Sales Approach course, this 1-day course introduces advanced techniques for product prioritization, the turnover process and objection handling.

Driving Sales through Menu Selling

Adopting an efficient and effective menu selling approach, this 1-day course covers customer needs identification, F&I presentation efficiency, objection handling and methods for increase product penetration while increasing customer satisfaction.

Product Knowledge

Advanced Appearance Protection

Applying the Elite Performance sales approach, this course introduces proven methods for fully engaging customers, efficient and effective presentation of Appearance Protection and eliminating objections.

Advanced Loan Protection

Applying the Elite Performance sales approach, this course covers customer needs identification, Loan Protection presentation techniques, objection handling and methods for increasing close ratios.

Advanced Vehicle Loss Privilege Program

Applying the Elite Performance sales approach, this course introduces proven methods for fully engaging customers and efficient and effective presentation of the Vehicle Loss Privilege Program options.

NEW! In Dealership Training

FINANCIAL SERVICES OFFICE

Tailor-made Training

Quickly overcome your day-to-day challenges with a Tailor-made Training session, on-site at your dealership.

Your session can cover process refinement, organizational management and objection handling, among other key performance indicators to achieving success in the Financial Services Office.

Webinars

Product Knowledge

Mechanical Breakdown Protection

This webinar takes an in-depth look at Mechanical Breakdown Protection and outlines the unique benefits of the product to the customer.

Appearance Protection

This webinar takes an in-depth look at Appearance Protection and outlines the unique benefits of the product to the customer.

Loan Protection

This webinar takes an in-depth look at Loan Protection and outlines the unique benefits of the product to the customer.

Vehicle Loss Privilege Program

This webinar takes an in-depth look at Vehicle Loss Privilege Program and outlines the unique benefits of the product to the customer.

Anti-Theft Protection

This webinar takes an in-depth look at Anti-Theft Protection and outlines the unique benefits of the product to the customer and the dealership.

Certified Pre-Owned

This webinar takes an in-depth look at the Certified Pre-Owned Program and outlines the unique benefits to the customer and the dealership.

Voir la liste de cours offerts en français

Course Calendar

PARTNERED WITH

LGM and the Automotive Business School of Canada at Georgian College partnered in 2017 to develop the Financial Services Manager Certificate Program. The program is designed to introduce students to the functions of a dealership’s Financial Services Office, as well as best practices for Financial Services Managers (FSMs).

Find out more about the Financial Services Manager Certificate Program

Sharpen your skills

Browse some of the latest training-related blogs in Industry Insights to stay on top of your game.

Have a question?

Get in touch and find out how you can innovate and improve your approach to finance and insurance.