We are a social purpose company.
Accelerating responsible mobility for all
Our industry is evolving. Auto manufacturers are becoming mobility service providers focused on creating a broader and better consumer experience, and LGM is at the forefront.
By remaining focused on our purpose, we positively impact the environment, communities, and customers we support.
Over the past several years, LGM has worked hard to further our Social Purpose and contribute to positive change. Here are a few of the accomplishments we are proud of:
Our social purpose journey
2016
Auto Dealers Against Distracted Driving
Launched Auto Dealers Against Distracted Driving, a national campaign aimed at distracted driving.
Carbon footprint management
Received our Climate Smart Certification to support our efforts to measure, monitor, and manage our carbon footprint.
2017
Canada’s first hydrogen fueling station
Together with Shell Canada Limited and HTEC we created Canada’s first retail hydrogen fueling station.
Established our social purpose
In partnership with United Way’s Social Purpose Institute, we developed our Social Purpose.
2018
2019
EV solutions
Partnered with electric vehicle (EV) only OEM, Polestar Canada and were one of the first F&I providers to roll out online EV warranty in Canada.
GuardTree
Launched GuardTree, Canada’s first used car warranty subscription, offsetting a portion of each member's annual automotive carbon footprint.
2020
2021
ESG investments
Transitioned our reserve investments to an ESG (environment, social and governance) model, based on UN Principles for Responsible Investment.
Industry recognition
Corporate Knight’s Social Purpose Transition Pathway report for outstanding implementation of our social purpose into business operations.
2021
2022
Community giving back
Since 2017, LGM employees have given back over 26,500 hours to helping communities across the country.
UN Global Compact Network
Submitted our first Communication on Progress and published our first annual Sustainability Report.
2023
2024
Achieved carbon neutrality
Advanced our climate commitments through third-party measurement and the purchase of verified Ostrom Climate offsets, while advancing a long-term strategy to reduce emissions at the source.
2025
Leading with purpose
”We hope our work brings about a consumer automotive experience that is technology-enhanced, transparent, fair, and sustainable.
Transparent and measured action
Proud participants in the UN Global Compact Network Canada
As part of our commitment to sustainable and responsible business practices, LGM has embedded the Ten Principles of the UN Global Compact into strategies and operations, and committed to respecting human and labour rights, safeguarding the environment, and working against corruption in all its forms.
Read about our Communication on Progress (CoP) and how we are measuring and monitoring our alignment.
Reporting on progress
2025 marked another important step in LGM’s sustainability journey as we continued to integrate environmental, social, and governance (ESG) principles across our organization. In our 2025 Sustainability Report, we highlight key milestones, including achieving carbon neutrality through the support of Ostrom Climate and Carbonzero, strengthening governance and accountability, and submitting our second annual Communication on Progress to the United Nations Global Compact. Guided by our social purpose, Responsible mobility for all, we remain committed to building a resilient, inclusive, and sustainable future for our employees, partners, customers, and the automotive industry we serve.
Inspiring change
Supporting a sustainable future
Demonstrated that sustainability is a business driver
We invested in our people, customers, and governance practices, supporting key outcomes including 77% employee engagement, 93.5% customer satisfaction, and long-term profitable growth.
Reached carbon neutrality
In 2025, LGM achieved carbon neutrality through the support of Ostrom Climate and a portfolio of verified climate projects that deliver measurable environmental and social benefits. This milestone reflects our commitment to understanding, measuring, and addressing our environmental impact while supporting projects that contribute to a more sustainable future.
Advancing Equity & Inclusion
Maintained balanced gender representation in management, supporting diverse perspectives in leadership. Upheld pay equity, fostering a fair and inclusive workplace.
We do what is right for consumers, partners and communities
Environment: driving change
We are environmental change agents.
The automotive industry is racing towards a more sustainable future – and in step with OEM and dealer partners, we are working on a path to get there. With a focus on reducing our carbon footprint and engaging in projects and products that move us towards a more sustainable and socially responsible society, we can deliver positive outcomes for all.
Community: giving back
We are people united by philanthropy.
We invest in our communities and come together as an organization by giving back. In addition to our corporate donation program, our Giving Back policy entitles each LGM employee to four paid days off to volunteer in their community, donating their time to support organizations that matter to them.
Since 2017, our employees have given back approximately 33,000 hours to organizations across the country.
Customers: responsible mobility
We have a fundamental belief in doing what is right.
Customers value companies that make a positive social and environmental impact. So do we. Responsible mobility is embedded in our governance, transparency, and products. We are proud to offer consumers and our partners the most comprehensive products and services that never compromise quality or make environmental trade-offs.
