Product Knowledge

Benefits of Employee Engagement

Having a highly engaged workforce doesn’t just benefit your staff. The biggest beneficiaries of employee engagement are your customers.

5 benefits of extended warranties to the automotive customer

By:CherryPosted: Dec 8th, 2016In: Blog, Industry News, Product Knowledge, Training

Help your customer see the value in purchasing an extended warranty with these 5 benefits.

Leasing changes the F&I game, but not forever

By:MegPosted: Nov 30th, 2016In: Blog, Industry News, Product Knowledge, Training

As the Financial Services Office adapts to rising lease penetration, what is lost in the more traditional F&I product mix is made up for in programs like pre-paid maintenance and appearance protection.

The future of F&I in an age of increasing vehicle quality

By:MegPosted: Nov 23rd, 2016In: Blog, Industry News, Product Knowledge, Training

While modern vehicles are becoming increasingly refined in their mechanical design, they’re also becoming more high-tech and filled with sensitive electronics that need to be monitored. So will F&I products still have a role as[...]

Five opportunities for your Financial Services Office

By:MegPosted: Nov 3rd, 2016In: Blog, Industry News, Product Knowledge, Training

There is no single, all-encompassing key to optimizing performance and profitability in the Financial Services Office (FSO). The solution lies instead in a series of components that, when individually strong and perfectly positioned, combine together[...]

Crystal Clear

By:MegPosted: Oct 25th, 2016In: Blog, Digital, Industry News, Product Knowledge, Training

Trust is built on transparency. Today’s modern customers want to be in the know, and they feel more comfortable when they understand what they’re buying.

Equip and Empower Consumers

By:MegPosted: Oct 25th, 2016In: Blog, Digital, Industry News, Product Knowledge, Training

Modern digital consumers crave information. Empowering your customers with the correct resources could be the difference between gaining and losing a sale.

A different dynamic

By:MegPosted: Oct 21st, 2016In: Blog, Digital, Industry News, Product Knowledge, Training

Don’t treat your online shoppers the same way you’d treat a walk-in. If you do, you’ll lose them long before you ever meet them.

5 tips to improve your F&I presentation

By:MegPosted: Oct 6th, 2016In: Blog, Industry News, Product Knowledge, Training

F&I is often the last stop in a customer’s buying experience, and you can ensure they leave the dealership happy with these 5 tips.

Dealing with tough customers

By:MegPosted: Sep 21st, 2016In: Blog, Industry News, Product Knowledge, Training

Customers today are armed with all of the information in the world, and for the F&I manager, that means adapting their sales strategy. Offering a customer-focused, consultative experience can turn selling into shopping. Read AutoJournal's[...]