March 13, 2018
Don’t be afraid of personalized F&I product offerings
We’re inundated with marketing promotions all day, every day. Whether through social media, text alerts, email marketing campaigns or traditional platforms such as television commercials or bus advertisements, someone is trying to sell us something at every opportunity. To demonstrate true value to your intended customer in the midst of all the noise, sellers of any product or service have to go one step further and offer personalized buying experiences.