LGM launches new menu selling strategy training course

March 7, 2018

Vancouver, BC (March 7, 2018) – LGM Financial Services has announced the launch of a new menu-selling strategy course titled Driving Sales Through Menu Selling.

This one-day course introduces techniques to develop a multi-product presentation, establish a menu selling strategy to better suit customer needs, and overcome common challenges and objections.

“We’re always looking for innovative ways to support dealers in meeting and understanding the needs of their customers,” says Robert Sevigny, VP, National Sales, LGM Financial Services. “This course will support Financial Services Managers in improving the customer experience through a consultative approach, while simultaneously increasing their customer service index score.”

This interactive course provides Financial Services Managers with a menu selling strategy to present a tailor-made protection solution that matches the customers’ driving preferences and lifestyle.

The first-ever course offering of Driving Sales Through Menu Selling is occurring this week in Oakville, Montreal and Vancouver. There will be many upcoming sessions of this course offered in various cities nationwide.

The key takeaways from this course will include: how to increase F&I presentation efficiency, increase product penetration, build a menu based on customer needs, showcase multiple protection products, increase customer satisfaction, and overcome objections.

For the full description of Driving Sales Through Menu Selling, visit LGM.ca.

Contact your LGM Dealer Development Manager or Dealer Support at service@lgm.ca for more information on upcoming sessions.


Media contact:
Stephanie Day
Communications Specialist
LGM Financial Services
E: Stephanie.Day@lgm.ca
P: 604-806-5304]


LGM Financial Services has been a leader in Canada’s automotive industry since 1998 by supplying branded warranty, finance and insurance products to distinguished automotive manufacturers and dealers across the country. Driven by innovation and service excellence, LGM is focused on maximizing dealership performance and customer satisfaction through products that are backed by an elite F&I sales and training program, and a comprehensive claims and dealer support network.