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F&I products .

March 13, 2018
Blog

Don’t be afraid of personalized F&I product offerings

We’re inundated with marketing promotions all day, every day. Whether through social media, text alerts, email marketing campaigns or traditional platforms such as television commercials or bus advertisements, someone is trying to sell us something at every opportunity. To demonstrate true value to your intended customer in the midst of all the noise, sellers of any product or service have to go one step further and offer personalized buying experiences.

March 7, 2018
Blog

LGM launches new menu selling strategy training course

LGM Financial Services has announced the launch of a new menu-selling strategy course titled Driving Sales Through Menu Selling.

March 5, 2018
Blog

The top five benefits of a menu selling course

Enrolling in a menu-selling course is key to learning the strategies that will result in a personalized, successful selling experience for both the customer and the Financial Services Manager.

December 1, 2017
Blog

Menu Selling and what it means in the dealership

Menu selling can be a highly rewarding way to inform your car buyer of all aftermarket programs available to them.

November 29, 2017
Blog

Car buying 101

Robert Sévigny, LGM's VP of National Sales, was interviewed for the October issue of AutoJournal on how to best cater to the educated customer.

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