Comprehensive training that empowers every type of learner to achieve optimal performance.
Training & Coaching..
Optimized learning & development to drive results
Our proprietary LGM Academy training program features highly specialized content that is:
- Engaging. Designed to motivate engagement and foster a growth culture.
- Effective. Our top-performing dealers regularly participate in training.
- Customer-centric. Master both product knowledge and soft skills to deliver excellent consumer experiences and stay up to date with industry guidelines and regulatory requirements.
- Certified. Our Financial Services Manager Certification takes F&I sales professionals through an immersive, advanced learning journey to benchmark achievements.
74
of employees feel they aren’t reaching full potential at work due to lack of development opportunities.
Source: Lorman (2022)
Training that’s not one-size-fits-everyone
We understand that everyone learns differently, so we’ve developed a modern hybrid training model that caters to all learners.
Our content satisfies learners with measurable results and reinforces teaching with real-life scenarios played out in the dealership.
Online
Available anytime, anywhere
Virtual workshop
Interactive peer learning
In-person
Experiential learning and real-life scenarios.
Financial Services Manager Certification
Developed by expert F&I trainers, the innovative Financial Services Manager certification program is structured in three phases of coursework and assessments aimed at helping dealerships achieve baseline performance in the business office.

Phase 1: Establishing product knowledge & communication skills
This is a self-serve, online learning phase, making learning product knowledge and communication skills convenient and flexible. This phase includes mandatory knowledge assessments.

Phase 2: Thriving in the Financial Services Office
This is a live virtual workshop that covers product prioritization through case studies, enables peer-to-peer learning, and equips participants with helpful tools to take away.

Phase 3: Maximizing every opportunity in the Financial Services Office
This is an in-classroom opportunity for participants to engage in roleplaying scenarios, receive feedback, and learn helpful sales and customer experience techniques from experts.
Courses we offer
Created by internal F&I training experts and leveraging lessons from global thought leaders through our partnership with Big Think +, our courses build well-rounded teams that are experts in F&I products, sales processes, digital literacy, responsible mobility, and havedeveloped soft skills.

F&I product knowledge.
Build consumer confidence through product expertise. These courses are aimed at helping sales teams develop a detailed understanding of the specific features and benefits of F&I products.
Frequently asked questions
How do I enroll in online courses or upcoming workshops?
If you’re a partner, log into the HUB and click on LGM Academy for complete access to the learning platform. If you’re not a partner, please fill out the form below to request a demo.
How much does learning cost?
Learning is offered as a complimentary service as part of our partnership with dealers.
Can I see a demo of LGM Academy?
Please complete the form below to request a demo.
How often do you update your suite of courses?
We continuously evolve our course content in alignment with the ever-changing marketplace and technology.
Do you offer in-dealership learning and development?
Yes. Our highly knowledgeable training and sales teams offer in-person courses, support, and coaching opportunities. They will also evaluate learning progress, help fine-tune skillsets, and provide suggestions for beneficial coursework.
Do you offer custom programs?
Yes. Your dedicated Dealer Development Manager (DDM) can build a customized learning plan based on the needs of your dealership.