LGM launches Recommendation Engine to enhance consumer experience

June 2, 2021
Press Releases

VANCOUVER, BC – LGM Financial Services Inc. (LGM), one of Canada’s leading Finance and Insurance (F&I) providers, today announced the launch of their new Recommendation Engine. An industry first, Recommendation Engine is a digital self-service tool enabling consumers to learn about F&I products suited to their individual needs before they even set foot in a dealership. Using decades of experience and consumer input, the tool leverages machine learning and a series of lifestyle questions to deliver relevant, personalized product recommendations.

This type of personalized experience is proven a key driver in purchasing behavior. In fact, according to research, 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations (source: Accenture). Another study shows that 66% of consumers say a company’s understanding of their personal needs influences their loyalty (source: Salesforce).

“Personalization is more important than ever in today’s world. It improves customer experience, increases brand loyalty and provides differentiation in the market,” said Jeff Schulz, Executive Vice President of Marketing. “We know that automotive protection products can be confusing. There are no shortage of options, making it difficult for drivers to know which products they need, and which products they don’t.”

Not only does the Recommendation Engine benefit consumers, it also creates a better experience for those working in dealerships by creating a more educated buyer much earlier in the purchase journey. Customers arrive at the dealership more educated on the product that best meets their needs. This enables the sales representative to engage in a more meaningful and efficient discussion about the products of interest.

“Delivering an industry-leading consumer experience is something we are passionate about at LGM,” said Drew Collier, President and CEO. “A fantastic experience is what sets dealers apart and we are proud to be able to offer our partners this unique advantage to better service their customers.”

To learn more about LGM’s Recommendation Engine, visit: https://www.lgm.ca/find-the-right-vehicle-protection-in-minutes/.

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About LGM Financial Services Inc.

LGM Financial Services (LGM) is a leader in Canada’s automotive space, focused on revolutionizing the consumer automotive experience through technology, transparency, and sustainability. Since 1998, LGM has been providing branded Finance and Insurance (F&I) products to distinguished automotive manufacturers and dealers across the country. LGM works to maximize dealership performance and customer satisfaction through products that are backed by an elite F&I sales and training program, and a comprehensive claims and dealer support network. For future information visit www.LGM.ca.