LGM and Mitsubishi Motor Sales of Canada, Inc. strengthen partnership and expand protection product suite

June 1, 2023
Press Releases

Vancouver, BC – LGM Financial Services Inc. (LGM), a leading Finance and Insurance (F&I) provider in Canada, and Mitsubishi Motor Sales of Canada, Inc., announced today they are strengthening their partnership with a five-year contract renewal and introducing a brand-new product to the Mitsubishi Diamond Care F&I suite of products, Excess Wear and Use Protection, launching soon.

A strengthened partnership 

LGM and Mitsubishi Motors Canada joined forces back in 2013 to offer best-in-class protection products for Canadian drivers, and since then have continued to foster a strong partnership. LGM is proud to announce that because of this relationship, they are to be entrusted by Mitsubishi Motor Sales of Canada, Inc. for five more years as the brand’s F&I provider of choice.

“LGM and Mitsubishi Motors Canada are aligned on many fronts, including our commitment to service excellence and our focus on innovation,” says Kathryn Soubliere, Director, Sales Planning at Mitsubishi Motor Sales of Canada. “With these shared values, we are pleased to continue to grow alongside each other by extending this partnership and delivering financial protection that exceeds the expectations of our customers.”

A brand-new product: Mitsubishi Diamond Care Excess Wear and Use Protection  

Along with this five-year contract extension, Mitsubishi Motors Canada expands its product offerings with LGM to deliver exceptional value to more customers with the Mitsubishi Diamond Care suite: Excess Wear and Use Protection.

Designed for lease customers, Excess Wear and Use Protection alleviates the burden of excessive wear and tear expenses that could be applied at lease-end. Whether the car comes back with excessive scratches, a missing part, or a lost key fob, Canadian customers benefit from peace of mind until the end of their lease period.

“We are pleased to be expanding our lease product portfolio with Mitsubishi Motor Sales of Canada, Inc.,” says Drew Collier, President and CEO of LGM. “We greatly value the partnership that has been cultivated over the last decade together, and we are thrilled that they are choosing LGM to continue to evolve Mitsubishi Diamond Care’s protection suite in the five-years to come.”

About LGM Financial Services Inc. 

LGM Financial Services (LGM) is a leader in Canada’s automotive space, focused on revolutionizing the consumer automotive experience through technology, transparency, and sustainability. Since 1998, LGM has been providing branded Finance and Insurance (F&I) products to distinguished automotive manufacturers and dealers across the country. LGM works to maximize dealership performance and customer satisfaction through products that are backed by an elite F&I sales and training program, and a comprehensive claims and dealer support network. For future information visit www.LGM.ca.

About Mitsubishi Motor Sales of Canada, Inc. 

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors Corporation. With a product range consisting of Mirage subcompact car, RVR subcompact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, Mitsubishi Motors Canada and its dealerships employ over 1,200 people in communities large and small. 

For more information, media may contact: