Bridging the repurchase gap.
Data-Driven Remarketing.
Preserve your relationships. Protect your customers
The Remarketing Program bridges the gap between vehicle ownership and repurchase by offering dealers and customers a flexible extended warranty that begins when factory or existing coverage ends—ensuring continued protection and peace of mind until the next vehicle purchase.
The program also supports customers who weren’t initially offered protection products at the dealership, giving them a second chance to secure the coverage they need.
Benefits
For dealers
Additional Product Commission
Dealers are compensated for each contract sold. The program is administered and managed by LGM without the need for any dealership staff.
Complimentary Referrals/Leads
Maintain a relationship with your customers beyond the expiration of an existing policy, something that may not have been possible otherwise.
Extended Loyalty & Retention
Maintain a relationship with your customers beyond the expiration of an existing policy, something that may not have been possible otherwise.
Increased Service Revenue
Customers with protection are 4X more likely to return to their dealer for service. With the typical mechanical repair claim generating an average of $1,700 of revenue per repair, the Program offers ongoing long-term service revenue.
Building High Quality Used Inventory
Vehicles under warranty require less reconditioning, saving dealers time and cost in the event of a trade in.
For customers
Uninterrupted Protection
Drivers are hanging on to vehicles longer. As vehicles age they become increasingly less reliable. The Program offers customers the ability to remain protected until they are ready to purchase a replacement vehicle.
Term Flexibility
Customers can select either a term or monthly option. Regardless of which option they choose, their plan can be cancelled at any time for ultimate flexibility.
Exceptional Experience
A renewed policy keeps customers coming back to a familiar dealership where they can continue to get the best possible service and repairs.
Data-driven marketing strategies executed with precision
We are transforming traditional direct-to-consumer strategies via cutting-edge marketing technology. Our highly personalized, data-driven omni-channel campaigns communicate the right message to the right customer at exactly the right time – increasing their propensity to re-purchase and extending the customer lifecycle.
