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We are a social purpose company.

Our purpose: accelerating responsible mobility for all

Our social purpose journey

2016

Auto Dealers Against Distracted Driving

Launched Auto Dealers Against Distracted Driving, a national campaign aimed at distracted driving.

Carbon footprint management

Received our Climate Smart Certification to support our efforts to measure, monitor, and manage our carbon footprint.

2017

Canada’s first hydrogen fueling station

Together with Shell Canada Limited and HTEC we created Canada’s first retail hydrogen fueling station.

Established our social purpose

In partnership with United Way’s Social Purpose Institute, we developed our Social Purpose.

2018

2019

EV solutions

Partnered with electric vehicle (EV) only OEM, Polestar Canada and were one of the first F&I providers to roll out online EV warranty in Canada.

GuardTree

Launched GuardTree, Canada’s first used car warranty subscription, offsetting a portion of each member's annual automotive carbon footprint.

2020

2021

ESG investments

Transitioned our reserve investments to an ESG (environment, social and governance) model, based on UN Principles for Responsible Investment.

Industry recognition

Corporate Knight’s Social Purpose Transition Pathway report for outstanding implementation of our social purpose into business operations.

2021

2022

Community giving back

Since 2017, LGM employees have given back over 26,500 hours to helping communities across the country.

UN Global Compact Network

Submitted our first Communication on Progress and published our first annual Sustainability Report.

2023

2024

Leading with purpose

We hope our work brings about a consumer automotive experience that is technology-enhanced, transparent, fair, and sustainable.

Drew Collier President & CEO

Transparent and measured action

Proud participants in the UN Global Compact Network Canada

Reporting on progress

Inspiring change

Supporting a sustainable future in 2024

UN Global Compact Network Canada

LGM submitted our first Communications on Progress (CoP) and published our first Sustainability Report outlining our progress in 2024.

Significant carbon reduction

LGM partnered with Carbonzero to complete a Greenhouse Gas (GHG) Inventory, marking a key sustainability milestone with significant emission reductions—88% in business travel and 65% in commuting since our last assessment.

Established & communicated KPIs

We defined and prioritized the Key Performance Indicators (KPIs) most relevant to our social responsibility objectives, setting clear goals for 2025.

We do what is right for consumers, partners and communities

Environment: driving change

We are environmental change agents.

Environment: driving change

Community: giving back

We are people united by philanthropy.

Customers: responsible mobility

We have a fundamental belief in doing what is right.

Responsible mobility