Mitsubishi Motors Canada and LGM launch enhanced Diamond Care Appearance Protection

November 21, 2018
Press Releases

Vancouver, BC (November 21, 2018) – Mitsubishi Motor Sales of Canada, Inc. has announced the launch of an improved Mitsubishi Diamond Care Appearance Protection product. The enhancements include a simplified yet comprehensive set of core benefits and optional upgrades at a competitive price point.

The launch of Diamond Care Appearance Protection comes shortly after the recent launch of Diamond Care Loan Protection, adding to Mitsubishi’s exceptional lineup of aftermarket protection products. The Diamond Care suite of products includes Diamond Care Appearance Protection, Diamond Care Loan Protection, Diamond Care Mechanical Breakdown Protection and Diamond Care Vehicle Loss Privilege Program.

Mitsubishi’s branded finance and insurance (F&I) protection products are administered by LGM Financial Services, a top provider of F&I products supplying Canada’s automotive sector.

“Diamond Care Appearance Protection was redesigned to meet the needs of a wide range of Mitsubishi customers,” says Jeff Schulz, EVP, Marketing, LGM Financial Services. “By simplifying the plan to one core product with optional upgrades, we’re able to provide a flexible level of coverage that appeals to each customer’s unique needs and protects the appearance of their investment.”

The core plan includes key and keyless remote replacement, interior protection, minor dent repair, front windshield repair, tire and wheel repair, car rental benefit and roadside assistance. The optional upgrades include paint repair, windshield replacement, and tire and wheel replacement.

To offer even further flexibility, Diamond Care Appearance Protection also includes Tire & Wheel Protection, available as a standalone plan. This standalone option provides your customers with repair and replacement coverage, as well as curb scuff repair.

“Mitsubishi Motors’ exceptional aftermarket protection products provide piece of mind to our customers,” says Brian McGrath, senior manager, Aftersales, Mitsubishi Motor Sales ofCanada. “We’re pleased to launch the enhanced Diamond Care Appearance Protection product to continue to provide Mitsubishi customers with customizable, comprehensive and affordable coverage.”

LGM will hold educational webinars to support Mitsubishi dealerships in the launch of this product.

For additional information, media may contact: 

Gwynne Fane
Vice President, Marketing and Communications
LGM Financial Services

Michelle Lee-Gracey
Manager, Public Relations
Mitsubishi Motor Sales of Canada


LGM Financial Services has been a leader in Canada’s automotive industry since 1998 by supplying branded warranty, finance and insurance products to distinguished automotive manufacturers and dealers across the country. Driven by innovation and service excellence, LGM is focused on maximizing dealership performance and customer satisfaction through products that are backed by an elite F&I sales and training program, and a comprehensive claims and dealer support network. Learn more at


Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.