LGM is pleased to announce the launch of the enhanced eMenu, now available through the LGM HUB platform.
Designed to support today’s evolving customer expectations, the enhanced eMenu gives Finance & Insurance (F&I) professionals greater flexibility in how they present protection products, helping create more personalized, efficient, and engaging customer experiences.
A More Flexible Approach to F&I Presentations
The enhanced eMenu introduces a configurable presentation experience that allows F&I managers to:
- Customize presentation flows to match their preferred sales approach
- Tailor presentations to each customer’s unique needs
- Save personal preferences for future use
- Get started immediately with default settings that require no setup
By providing greater flexibility while maintaining ease of use, the enhanced eMenu helps create more natural, consultative conversations that improve customer understanding and engagement.
Tools That Support Better Customer Experiences
The updated eMenu features a more intuitive and visual presentation format, enabling F&I managers to prepare presentations before meeting with customers. This reduces time spent building menus during appointments and allows more focus on educating customers, answering questions, and discussing protection options.
Additional enhancements include:
- Product Highlights that provide clear product descriptions and support video content where available
- Consumer Waivers that improve transparency by documenting product acceptances and declines
- Customer Analysis Worksheets for Mechanical Breakdown Protection that help illustrate product value using customer-specific insights
- Together, these enhancements create a more polished, transparent, and customer-friendly experience.
Built for Today’s Needs—and Tomorrow’s Opportunities
The enhanced eMenu also establishes a foundation for future innovation. Planned enhancements include multilingual presentation capabilities, allowing dealerships to engage customers in languages that better reflect Canada’s diverse communities and support more inclusive customer experiences.
“Our focus is on developing technology that empowers dealers to deliver exceptional customer experiences while simplifying their day-to-day processes,” said Scott Rutherford, EVP, Technology at LGM. “The enhanced eMenu introduces a more flexible and configurable platform that supports personalized presentations, streamlines preparation, and lays the foundation for future innovations that will continue to evolve the F&I journey.”
Available Now
The enhanced eMenu is now available across LGM’s dealer network through HUB. Training resources have been developed to help dealership teams quickly adopt the new functionality and maximize the value of the platform.
LGM looks forward to supporting dealers as they leverage these new capabilities to create stronger customer conversations and deliver even better F&I experiences.