LGM Enters Partnership with Mitsubishi Motor Sales to Provide Diamond Care Protection Products

December 1, 2013

Vancouver, British Columbia, December 1, 2013 —  LGM Financial Services Inc., the leading supplier of OEM warranty and insurance products, announced a partnership with Mitsubishi Motor Sales of Canada to be the exclusive provider of their Diamond Care protection products.

The Diamond Care suite is enhanced with the launch of four new products to complement the existing Mitsubishi Diamond Care extended warranty coverage.  The newly introduced products are Wear Protection, Loan Protection, Mechanical Breakdown Protection for Other Makes and Models, and Vehicle Loss Privilege Program.

“This new partnership provides an amazing opportunity to build on the existing Diamond Care brand”, says Diana Ricketts, LGM’s VP, Strategic Partnerships. “Mitsubishi dealers already understand the power of selling manufacturer branded products, and now they will have more options to offer to a wider range of customers.”

The expansion of Diamond Care products coincides with Mitsubishi Canada’s growth plan, as announced earlier this year. The manufacturer looks to add up to 12 new dealerships over the next five years.

“Increasing Diamond Care’s offering helps to ensure that our current customers have the best possible Mitsubishi driving experience,” says Paul Simmonds, Mitsubishi’s Director, After Sales. “Manufacturer backed products help to promote the automotive brand by improving customer satisfaction and increasing customer retention; both of which are key components to our expansion strategy.”

Diamond Care products are available to consumers exclusively from authorized Mitsubishi dealers across Canada.


Mitsubishi Motor Sales (MMSCAN) is Canada’s youngest mainstream auto company.  Now in its eleventh year, MMSCAN markets five product families including Lancer, RVR, Outlander, i-MiEV and all-new Mirage. MMSCAN has 88 dealerships across Canada, over 80 employees and, in Ontario, a parts warehouse and national headquarters.