2017 campaign closes with 18,500+ pledges

April 13, 2017

Dealers across Canada collected a record-breaking 18,509 pledges against distracted driving as part of the third-annual Auto Dealers Against Distracted Driving Campaign.

Throughout the month of March, participating dealers educated their customers on the dangers of distracted driving and encouraged them to make a formal commitment to drive distraction free by pledging in-person at the dealership, on distractionfree.ca or on social media.

At the outset of the campaign, our goal was to collect more than 8,000 pledges. Dealers surpassed all expectations and ended up collecting more than double that number! As a result of their incredible efforts, thousands of potential collisions may have been avoided.

These 10 dealers topped the leaderboard and made a particularly strong impact in their communities:


A special thanks to our generous campaign supporters: Sovereign General Insurance Company, The Co-operators, Canadian AutoWorld, LoweMartin and Autosphere.ca.

Congratulations to everyone on another fantastic campaign! You left your mark on 2017 and we can’t wait to see what’s in store for next year.


View media coverage of the campaign results: