In: Blog, Product Knowledge

NEW MITSUBISHI CPO PROGRAM TO SERVE AS 'TOOL' FOR DEALERS' USED DEPARTMENTS

MISSISSAUGA, Ontario — A variety of factors made this December the ideal time to launch a certified pre-owned program for Canada’s Mitsubishi Motors. That’s according to the new program’s management. Charles Plewes, lease manager at Mitsubishi Motor Sales of Canada Inc., told Auto Remarketing Canada, “Our dealers are good used-car dealers, but all dealers can use additional tools.” And of course, a strong certified program acts as just that, helping dealers market pre-owned vehicles and purchase more quality used vehicles, as well. Another factor that went into the program’s launch is the fact the automaker jumped back into the leasing market just two-and-a-half years ago, and now many vehicles stemming from that first round of leases are coming back into the remarketing cycle.

“We are a small company, and we have some limited resources, but we run ourselves very efficiently. And we needed a partner that could provide field support as well as extended warranty products that could support our CPO program,” Plewes said. “LGM was a company that was willing to customize a program to our needs and our dealers’ needs, and they provide the technical background as well as some field support for the program and extended warranty products, as well.”