Showcase value and sell products to a complicated digital consumer
Posted: Jul 27th, 2016In: Blog, Digital, Industry News, Product Knowledge, TrainingIn the age of digital marketing, it’s essential that the F&I industry adapts to new demands. LGM’s Jeff Fallowfield discusses the importance of showcasing value to the digital consumer.
Read More about Showcase value and sell products to a complicated digital consumerThe modern F&I customer
Posted: May 11th, 2016In: Blog, Digital, Industry News, Product Knowledge, TrainingThe modern digital consumer demands more from their car buying experience than ever before. LGM’s Jeff Fallowfield discusses how this changing attitude is set to forever alter the automotive and F&I point-of-sale process.
Read More about The modern F&I customerDealing with the suspicious consumer
Posted: Mar 16th, 2016In: Blog, Digital, Industry News, Product KnowledgeRoughly 70% of the car buying process takes place before even setting foot in a dealership. Learn how major players in F&I are taking advantage of this new reality.
Read More about Dealing with the suspicious consumerLGM offerings changing to meet the digital challenge and beyond
Posted: Oct 30th, 2015In: Blog, Digital, Industry News, Product Knowledge, TrainingHow products are evolving from mechanical to digital breakdown protection.
Read More about LGM offerings changing to meet the digital challenge and beyond