Mitsubishi Motors Canada and LGM relaunch new Diamond Care Loan Protection

August 1, 2018

Vancouver, BC (August 1, 2018) – Mitsubishi Motors Canada has announced the launch of an improved Diamond Care Loan Protection product. Featuring two plans and an all-new experience, Diamond Care Loan Protection will complete Mitsubishi’s exceptional aftermarket lineup:  Diamond Care Mechanical Breakdown Protection, Diamond Care Appearance Protection, and Diamond Care Vehicle Loss Privilege Program.

Mitsubishi’s branded finance and insurance (F&I) protection products are administered by LGM Financial Services, a top provider of F&I products supplying Canada’s automotive sector. Co-operators Life Insurance Company is the underwriter for Diamond Care Loan Protection.

“Diamond Care Loan Protection was redesigned with both the customer and dealership in mind, and we’re excited to support Mitsubishi in bringing it to market,” says Jeff Schulz, Executive Vice President of Marketing, LGM Financial Services. “Not only does it simplify the process for our valued dealer partners, but most importantly, it provides the customer with affordable protection in case of an unforeseen life event.”

The improved Diamond Care Loan Protection program consists of two plans to accommodate the various needs of Mitsubishi customers, including Carefree and Essential.

Carefree is a customizable plan with coverage for life, critical illness, disability or loss of employment. Carefree comes with simplified features, improved benefits and dynamic pricing.

Essential is a new bundled plan with just enough of the above coverage to bring peace of mind to the customer. Both Essential and Carefree are available in the new HUB interface at a competitive premium.

“Mitsubishi is committed to providing our customers with the highest quality aftermarket protection products, and we’re thrilled to announce the relaunch of Mitsubishi Diamond Care Loan Protection,” says Kathryn Soublière, Senior Manager of Sales Operations, Mitsubishi Motors Canada. “This customizable product provides an option for everyone, and delivers exceptional protection at an attainable price.”

To support dealerships through the launch of this product, LGM will hold in-class roundtable training sessions where dealers can learn more about the new product, including its features, competitive advantages, best practices and more.

In addition to in-class training, LGM is celebrating the launch of Diamond Care Loan Protection with ‘Mitsubishi Day’ on August 7, 2018. LGM’s dealer development managers will visit Mitsubishi dealerships across Canada to answer questions and prepare for a successful launch.



Stephanie Day
Communications Specialist
LGM Financial Services
P: 1.604.806.5304

Michelle Lee-Gracey
Manager, Public Relations
Mitsubishi Motor Sales of Canada


LGM Financial Services has been a leader in Canada’s automotive industry since 1998 by supplying branded warranty, finance and insurance products to distinguished automotive manufacturers and dealers across the country. Driven by innovation and service excellence, LGM is focused on maximizing dealership performance and customer satisfaction through products that are backed by an elite F&I sales and training program, and a comprehensive claims and dealer support network. Learn more at


Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

View media coverage: